By Mysa
Branding / Website Design / Copywriting / Market Positioning
Overview
A design studio that embraces the inner and outer capacity of architecture in equal measure.
I was consulted by By Mysa, a new architectural design firm, to independently create a new brand including; all print and digital collateral, copywriting, and more.
Outcome
Welcome home
A brand new website embracing the Swedish design principles that underpin By Mysa’s practice.
A logo of contrasts
Weirdly, a lot of architecture firms don’t have a marque. Depending on the strategy of any brand, marques can be tricky as it adds an extra element for users to remember, but it seemed like a no brainer to stand out from a saturated design market.
The marque was designed to read differently depending on perspective. 3-dimensional if read as a shadow, or bent pieces of paper if read as a solid. If you didn’t see any of those things, not to worry, at least it looks like an ‘M’.
